Product Launch

‘Product Launch’ from W1 Consulting is a professional service that focuses on businesses and teams struggling to launch a new product and or service.

This particular service from W1 is particularly powerful to entities that are making investment decisions into a given business and are frustrated by either real or perceived road blocks to new and exciting services which are slow to being delivered … or far too slow to delivering the value promised.

Do any of these ‘reasons’ for product launch failure sound familiar to you…

“The timing was all wrong”
“Lack of executive buy-in”
“Softness in the market”

W1 consultants who specialise in delivering the ‘Product Launch’ service hear all these reasons and more when it comes to trying to understand the reasons for failure … what a shame the real reason is rarely cited i.e. “Lack of attention to detail on ‘Product Marketing’.

Solid Product Marketing is the key to product launches and experienced W1 Consultants provide a swift and direct professional service in this discipline as they aim to succinctly create a comprehensive and objective Product Launch health check covering the following:


Market Assessment

• Has an identifiable tangible target market been established? Volume? Value?
• Target customer in that market? Do they share the same pains with others?
• Does this target customer have a compelling reason to buy this new solution?

Channel Assessment

• Consultative or commodity sell? All on value or all about price?
• Direct or indirect sell?
• How will you reward? Level of incentive?

Solution Assessment

• What is the ‘whole’ product, is training and or consultancy required
• Will service levels need to be calculated and or negotiated?
• What will the ‘next target’ be? What is the vision of this whole product?

Along side the all important forecast / P&L, the resultant health check from this service will feed the creation of two critical artefacts related to a successful product launch (a) A Gap analysis (identifying those things that need doing to assured of success and (b) A ‘GoToMarket’ plan that aims to bring together all the stakeholders of a business around that product launch.

“The W1 Product Launch Service… Applying focus and alignment to your investment”